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" An innovative and international campaign leveraging 8 B2B influencers on LinkedIn for the Industrious brand. !"
Industrious offers dedicated and shared workspace solutions for individuals and teams. The company wwas founded in 2012 and operates in over 150 locations and 65 cities across the United States, Europe, and Asia.
In 2023, coworking with Industrious Europe continus to be the incubator for ideas, the fertile ground for unexpected collaborations, and a haven for professionals in search
In an innovative campaign, we meticulously orchestrated a series of 10 publications for Industrious, aiming to highlight their offering and increase their visibility both in France and the United Kingdom.
To achieve this, we called upon our UK-based influencers :
But notably, several of our French influencers :
Marie-Sophie Zambeaux, recruitment expert ( 18 500 followers)
Amélie Favre-Guittet, HR expert ( 236 000 followers)
Guillaume Attias, neuroscience expert ( 34 000 followers)
Flaubert Villier ( 28 000 followers)
To promote the brand on LinkedIn and achieve our objectives, we have focused on the diversity of influencer profiles and a variety of content types. 8 influencers collaborated on this campaign, targeting a wide range of HR professionals, entrepreneurs, and startups through posts, carousels, videos ...
With a total of :
10 influencer publications
8 influencers
Royalty-free content
This campaign achieved over 250 000 views, 750 000 impressions, reaching 5000 decision-makers and entrepreneurs, and garnering 60 shares.
This publications generated over 1500 likes, more than 400 comments, and a 100% positive comment rate.
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