Objectives :

• Address the challenges faced by entrepreneurs when starting their businesses and explain how Payfit can support them.
• Highlight the time-saving and efficiency benefits of using Payfit for HR professionals, entrepreneurs, and startups.
• Generate prospect attraction through tracked links.
• Develop and enhance Payfit's brand awareness and image.

The company:

Fast, intuitive, and automated, PayFit's solution allows employers to easily and independently manage payroll, saving them precious time by handling all aspects related to payroll (paycheck generation, social security declarations including DSN, health insurance, benefits, etc.) and HRIS (leave and absence management, expense reports, employee onboarding and offboarding, time tracking, document storage, etc.)

Our expertise :

To promote the brand on LinkedIn and achieve our objectives, we have focused on the diversity of influencer profiles and a variety of content types. Six influencers collaborated on this campaign, targeting a wide range of HR professionals, entrepreneurs, and startups through posts, carousels, videos, and live sessions. We also established a partnership with BFM for a live interview.

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Results :

With a total of 8 influencer publications, an appearance on BFM Media, 1 live session in the studio, and a royalty-free demo video, this campaign garnered over 200,000 qualified views, reached more than 2,000 founders, and was shared hundreds of times.

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The publications received over 1,000 likes, 350+ comments, and achieved a 100% positive comment rate.

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Examples of created content:

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