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" Get your 5 stars back with Rakuten!  "

Goals

• Increase Rakuten's brand awareness and visibility and its logistics service Rakuten Fullfillment Network
• Address this theme by focusing on customer satisfaction and an offbeat approach to reach e-retailers and consumers.

The company

Rakuten is the largest e-commerce company in Japan and the third largest e-commerce marketplace company in the world. Rakuten provides a range of consumer and business-oriented services including e-commerce, e-reading, travel, banking, securities, credit cards, e-currency, portal and media, online marketing and professional sports.

The service highlighted during this campaign was: Rakuten Fulfillment Network, a complete logistics service model that includes order pickup, storage, packaging and shipping to allow merchants to take control of their order fulfillment, while supporting the business development of e-logistics players. This offer is aimed at small retailers and major brands inFrance, Europe and internationally.

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Our expertise

We selected influencers to take part in consumer reviews in an innovative way.

What is the objective? These influencers, whose community is Rakuten's core target, selected negative comments (with a star), on an e-commerce site regarding major problems faced by e-retailers and consumers in general, such as a dysfunctional delivery, a lost parcel, a late delivery, etc.

Four main themes were addressed: delivery convenience, timesaving, brand awareness and customer satisfaction.

The B2B influencers explained to their communities how Rakuten Fulfillment Network could make these negative comments disappear. Everyday, hundreds of thousands of entrepreneurs, executives and freelancers were able to discover the content of these B2B opinion leaders on LinkedIn and understand how Rakuten Fulfillment Network could potentially help them have only good comments regarding deliveries.

Baseline: "Get your 5 stars back with Rakuten! "

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Results

The campaign generated more than 200,000 qualified views, reached more than 2,200 founders, 500+ PR contacts and 40,000+ readers, thanks to a total of 7 influencer posts and 1 media push.

The posts generated 500+ likes, 270+ comments and a 100%positive comment rate!

Presse : Les Gens d'Internet, La Revue du Digital

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Examples of content produced

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