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GOALS

• Brand awareness and visibility for Groupe Revue Fiduciaire
• Promotion of the legal training module for "Managers"
• Sharing of an exclusive offer
• Lead generation

The company

Groupe Revue Fiduciaire is a French publishing company specialized in taxation, human resources, payroll, wealth management, and expert products. Their mission is to provide clear and factual information to help professionals cope with regulatory changes and support entrepreneurs.

Our expertise

For this campaign, the brand collaborated with four HR influencers who lent their visibility and notoriety on LinkedIn to the cause. These influencers particularly appreciate the brand's recognition in the world of human resources. Together, in close collaboration with Revue Fiduciaire, we defined a powerful and impactful communication axis for the six publications planned in this campaign. The goal was to present the "moral harassment" training module by emphasizing the need to train and sensitize managers. The tone was therefore educational and informative. The influencers were able to create textual and visual content to promote the brand to their community. This strategy allowed the brand to reach a wider audience through the influencers' visibility on LinkedIn, while strengthening its credibility and notoriety in the human resources sector.

Results

With a total of 6 publications including 1 newsletter, this campaign reached 150,000 to 200,000 qualified views!

The publications generated +1,000 likes, +100 comments, 50 shares, and a positive comment rate of 100%!

EXAMPLES OF CONTENT PRODUCED :

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