For the launch of Stéphane Brizé's movie "Un Autre Monde", starring Vincent Lindon and Sandrine Kiberlain, our goal was to reach the main audience of this movie: 4 million French executives.

We built a story around the problematic treated in this movie, a company executive who has to make decisions following a financial plan imposed by management. We optimized the movie's teaser by producing podcasts/videos/images/live performances of the actors, influencers and the director.

GOALS

• Visibility - create a buzz among a community of executives
• Organize an event for its main target group; executives andmanagers of small and medium-sized companies
• Photo shooting, diverse formats (videos, Lives, photos,carousels)

Campaign details

December 2, 2021: We invited about 50 guests to come and preview the movie Another World and talk with the director Stéphane Brizé and the main actor Vincent Lindon in person. We organized the entire event (invitations, video equipment installation, lights, media kit, photo shooting,...)

December 3, 2021: Photos and videos sent to guests (7 hours of rushes and 328 photos). 

January 7, 2022: The campaign is launched with our 5O HR influencers (from our label or outside our label) who can communicate on this film on LinkedIn. A complete kit is sent with keywords, values, hashtags, text drafts...

January 11, 2022: Photos taken during this event are shared so that they can be shared again by guests on LinkedIn.

January 20, 2022: Launch of a contest to encourage sharing and visibility of the movie (winners get tickets to a preview of Carine Tardieu's Les Jeunes Amants! 

January 24, 2022: A video directed by Stéphane Brizé is sent to influencers. This video quickly goes viral on LinkedIn and generates a lot of interest and comments from executives and managers.

February 7, 2022: Videos of their reactions/first impressions of the movie are sent to the guests.

February 16, 2022: D-Day, the movie "Un Autre Monde" is released in theaters, and more than 1,790 tickets are sold in one day.

February 26, 2022: Clifford Mahu, the agency's co-founder, appears on BFM Business' HebdoCom column alongside director Stéphane Brizé and Nicolas Desmarthe, the label's human resources expert.

Julien Morisson, the agency's co-founder and former HR director in major groups, is on the BFM Business TechRH set along side Stéphane Brizé to talk about the movie's theme, which is the economic brutality of the working world.

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Some of the content produced :

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They talk about it :

INfluencia, BSmart, E-Marketing, Stratégies, Les Gens d'Internet, Siècle Digital, BFM Business, Ecran Total, L'ADN, Le Figaro, Les Echos, France Culture

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