The goals

• Brand awareness & visibility: Acceslibre
• Valorization of the Acceslibre solution for a target of large companies, communities, associations, HR managers, directors...
• Increase the number of members on the platform

The company

The objective of Acceslibre is to allow users with disabilities to know the accessibility of an establishment before going there. The user will be able to contribute collaboratively to enriching the database by describing an establishment visited or by giving feedback on his experience.

Our expertise

The brand has partnered with two B2B influencers to promote the government's solution by bringing together communities with different issues. A community sensitive to disability issues and a community of human resources directors and directors on LinkedIn. These opinion leaders used their visibility and reputation on LinkedIn to support the common cause of accessibility for people with disabilities. In close collaboration with Acceslibre, a powerful and powerful video series was created from A to Z by the agency (script writing/mediatraining/scenarios/production/editing...). Our agency brought its creativity and professionalism to give life to this campaign to raise awareness among communities concerning the difficulties faced by people with disabilities and reduced mobility when organizing business or personal trips.

Results

With a total of 3 publications including 2 videos (original creation), this campaign reached 170,000 qualified views!

The posts generated +1,400 likes , + 230 comments, 227 reshares and a 100% positive feedback rate!

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Examples of content created

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