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Subscribe to the Les Années Folles newsletter for actionable B2B influence strategies, industry trends, and market intelligence—delivered monthly
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B2B Case Study
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Influencer
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B2B influencers
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Communication
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Learn how to measure B2B influence campaigns on LinkedIn with essential KPIs. Track engagement, conversions, and ROI for your LinkedIn marketing strategy.
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Discover the ultimate LinkedIn posting strategy backed by data from 2M+ posts. Learn optimal posting frequency, best times to publish, and top-performing content formats to boost engagement and reach on LinkedIn.
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Discover our 5 tips for knowing where to look for a B2B influencer on LinkedIn in order to design your influencer marketing campaign.
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Learn how B2B influencers on LinkedIn strengthen your employer brand and help attract top talent with authentic, engaging, and impactful content.
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A B2B influencer uses expertise and credibility to help brands boost visibility, generate leads, and build trust with decision-makers. Find out more in this article.
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Learn why LinkedIn is the go-to platform for employer branding, helping you attract top talent, boost engagement, and strengthen your company reputation.
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Learn the 10 most common mistakes in B2B influence marketing campaigns and how to avoid them to boost visibility, credibility, and engagement.
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Learn how influencer collaborations and employee advocacy strengthen your employer brand to attract, engage, and retain top talent effectively.
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Learn how to build a strong brand platform with mission, vision, values, storytelling, and visual identity to drive consistent communication.
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What content do B2B influencers post on LinkedIn? Learn the most effective formats to engage audiences, grow brand visibility, and build authority.
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Explore 8 current communication trends: employee advocacy, video content, transparency, personalization, and the latest digital formats to elevate your brand.
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Learn why partnering with a B2B influencer marketing agency can boost your LinkedIn campaigns, increase brand visibility, and drive results.
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From Facebook to TikTok to LinkedIn, find out which social media platforms are best for your business to increase visibility, attract clients, and drive growth.
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Learn how B2B influencer marketing is becoming a powerful communication strategy to boost brand visibility and trust.
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Increase B2B visibility and credibility with influencer marketing: expert tips, client examples, KPIs, and LinkedIn strategies for 2025. Download the complete guide today!
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See how Infonet and Les Années Folles used a LinkedIn influence campaign to make data clear and engaging, reaching 570K+ impressions and thousands of decision-makers.
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Discover how Cadactuel and Les Années Folles turned promotional products into powerful B2B marketing tools on LinkedIn, reaching 140K+ impressions and thousands of decision-makers.
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Discover how Les Années Folles transformed the launch of a legal AI into an engaging LinkedIn influencer campaign, generating over 250,000 impressions and sparking real debate.
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Learn how to run a B2B LinkedIn campaign: from briefing to KPIs, selecting the right influencers, and maximizing leads and brand visibility.
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