The goals

• Brand visibility and reputation American Express
• Appropriation of the figures from the 2022 VSE observatory
• Promote the support of American Express to entrepreneurs/small businesses who may feel alone in managing their cash flow by underlining the agility and flexibility of the AMEX solution to help businesses cope with inflation, late payments...

The company

American Express is an American company specializing in payment methods, in particular payment cards and traveller's checks.

Our expertise

For this campaign, 6 influencers from the label put their visibility and reputation on LinkedIn at the service of this brand that they particularly appreciate. In collaboration with the brand and influencers, we have defined a powerful and impacting communication axis for the 8 planned publications in order to best promote the brand on LinkedIn during the duration of the actions put in place.

Results

With a total of 8 influencer publications, 1 Live produced in the studio, a video reusable and an appearance in a newsletter dedicated to entrepreneurship. This campaign did more than 200,000 qualified views, has reached more than 1300 founders and has been re-shared from hundreds many times.

The publications generated + 500 likes , + 300 comments and a 100% positive review rate!

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Examples of content created

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