“The original creation of a B2B HR focus podcast for the Ayming brand that went viral on Linkedin with the support of two leading opinion leaders!”

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The goals

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• Brand awareness and visibility of the AYMING brand
• Creation of the podcast & its branding “The Voice of HR”
• Valuation of the podcast “The Voice of HR”

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The company

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AYMING is an international performance consulting group, operating in 15 countries and 4 areas of expertise: innovation, finance and taxes, operations, human resources.

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This department is involved in innovation to:

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• STRATEGIC VISION: To give innovation departments a strategic vision of technological trends and markets, as well as of the company's innovative capabilities.
• DATA FOR INNOVATION: Provide the best data to guide towards innovation, whether by exploiting resources from their ecosystem or the Internet.
• PROJECT MANAGEMENT: Provide the means to better govern, organize, manage and launch innovative or research projects and to involve teams.
• SECURE FUNDING: Provide the means to better govern, organize, manage, and launch innovative or research projects and to involve teams

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Our expertise

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In an innovative campaign, we carefully orchestrated a series of podcasts “The Voice of HR” for AYMING, on human resources. The podcasts are aimed at HR Managers, Social Relations Managers and HR Directors, led by two of our B2B influencers: Marie-Sophie Zambeau, recruitment expert, and Florence Bernier-Debbabi, legal expert.

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In this innovative format, Ayming works on the prevention and management of professional risks, prevention of absenteeism, quality of life at work, HR and payroll management.

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A series of 4 podcasts:

- Employee experience - Part 1

- Absenteeism at work

- Employee experience - Part 2

- RPS - Part 1

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Result

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With a total of:

8 influencer publications

4 podcast episodes

2 of our influencers

1 transfer of content rights

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This campaign had more than 100,000 views, 250,000 impressions, 13,500 HR reached, 2,000 listens to the episodes and 98 reshares.

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The posts generated +1000 likes, +250 comments and a 100% positive comment rate.

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Examples of content created

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