The goals

• Brand recognition: EDENRED France
• Promote EDENRED FRANCE's new remote work platform and its advantages to decision-makers
• Make the Ticket Mobility offer and its advantages known to decision-makers

The company

Edenred is a French group offering payment solutions for specific uses at the service of businesses, employees and retailers. In particular, Edenred is the creator of the Ticket Restaurant® & a pioneer in well-being at work.

Our expertise

Our expertise allowed us to offer Edenred the three most relevant influencers for their influence communication campaign on LinkedIn. In collaboration with the influencers of this campaign, we took care to develop a powerful storytelling through a multitude of formats (videos, live and posts) adapted to the core target of our client and to the communities of our influencers.

Results

This strategy has been effective! With a total of 5 content productions, and + 210,000 executives reached, we met and exceeded the objectives set by Edenred, which recorded a strong increase in brand awareness and commitment, on their new teleworking platform as well as on their mobility ticket offer.

The posts generated a lot of reactions; 3,050 likes, 200k views, +700 comments and a 100% positive comment rate!

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Examples of content created