“An innovative and above all international campaign using 8 B2B influencers on Linkedin for the Industrious brand!”

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The goals

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• Launch and promote the Industrious offer by targeting decision-makers and entrepreneurs
• Acquiring new leads
• Increase brand visibility by optimizing the impact on Linkedin

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The company

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INDUSTIOUS offers dedicated and shared workspaces for individuals and teams. The company was founded in 2012 and operates in over 150 locations and 65 cities in the United States, Europe, and Asia.

In 2023, coworking with Industrious Europe remains the incubator of ideas, the breeding ground for unexpected collaborations and the refuge for professionals looking for freedom.

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Our expertise

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In an innovative campaign, we carefully orchestrated a series of 10 publications for Industrious, in order to highlight their offer, but also to increase their visibility in both France and the United Kingdom.

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To do this, we called on our UK influencers:

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But in particular several of our French influencers:

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Marie-Sophie Zambeaux, recruitment expert (18,500 subscribers)

Amélie Favre-Guittet, HR expert (236,000 subscribers)

Guillaume Attias, neuroscience expert (34,000 subscribers)

Flaubert Villier, HR expert (28,000 subscribers)

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Our strategy was mainly based on the selection of influencers with diverse and varied expertise in order to broaden the reach and reach to communities from different sectors. Each of these influencers has been able to integrate industrious locals into their own personal story to maximize the brand's visibility and benefits.

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Result

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With a total of:

10 influencer publications

8 of our influencers

1 transfer of content rights

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This campaign received more than 250,000 views, 750,000 impressions, 5,000 decision-makers and entrepreneurs reached and 60 reshares.

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The posts generated +1500 likes, +400 comments and a 100% positive comment rate.

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Examples of content created

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