The goals

Event, visibility and reputation of the Lucca brand:

• Highlight their HRIS solution and its ease of use for HR
• Promote the functionalities and specificities of the Poplee tool
• Generate visibility and engagement on the company's LinkedIn page
• Promote the QVT Awards 2021 season project collection and involve opinion leaders

The company

Lucca is a SaaS software publisher to automate administrative and HR processes. With over 5,300 customers and 1,100,000 end users, Lucca is the leader in its market: mid-market companies.

Our expertise

Our know-how allowed us to offer Lucca three HR, HR and QVT influencers for their influential communication campaign on LinkedIn. The communities of its influencers correspond to the company's core target, namely: SME HR. Thus, in collaboration with the influencers of this campaign, we took care to develop a powerful storytelling through a multitude of formats (videos, lives and posts).

Results

This strategy paid off with a total of 10 content productions, and + 50,000 executives reached, we met the objectives set by Lucca, which recorded a strong increase in brand awareness and commitment.

The posts generated a lot of reactions; +800 likes, 50k impressions, +400 comments and a 100% positive comment rate!

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Examples of content created

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