The goals

• Recognition and visibility of the PATYKA brand
• Highlighting the company's values “Commitment, Ethics, Excellence”
• Strengthen the employer brand, encourage top talent to join the company
• Valuation of Patyka's commitments

The company

Patyka is a French company specialized in high quality natural cosmetics. The company is committed to using natural and organic ingredients in its products and to adopting sustainable practices in its production processes. Patyka offers a range of skin care, makeup, and fragrance products, as well as hair and body products. The company is also known for its commitment to sustainability and ethics, and has received numerous awards for its sustainability efforts.

Our expertise

In order to do radiate the brand on LinkedIn and to achieve our goals, we have bet on an influencer specialized in management, quality of life at work and corporate well-being who is attractive to the Patyka brand and its values. The objective of this campaign is for the selected influencer to become a brand ambassador for 2 months (duration of the campaign). We thus imagined a new B2B campaign on LinkedIn focused on human wealth through powerful storytelling.

The campaign produced and orchestrated by our agency (ideas/script/scenario/scenario/staging/video) in close collaboration with the influencer Céline Thomas and the company Patyka, began with an introductory post presenting the brand, its commitments, its missions.

The second post was a “vlog” video shot on Patyka's premises. In this one, our influencer is immersed in the company and sets out to discover the various services. In a third video post, our influence meets a pharmacy sales presenter in order to find out her relationship with Patyka, the expectations of customers in the field... Before going to meet the R&D department in a fourth post.

The fifth and final post summarized what our influencer Céline learned during her last few months at Patyka. In particular, she discusses the reasons why the brand seduced and touched her and why, in her opinion, it is important to join a committed company with strong and relevant values.

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Results

With a total of 5 publications including 2 videos original creations, this campaign made more than 150,000 qualified views!

The posts generated +800 likes , + 200 comments and a 100% positive review rate!

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Examples of content created

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