The goals

• Respond to the problem of entrepreneurs when creating their business, explain to them how Payfit can support them
• Promote the time savings and efficiency of using Payfit with HR, entrepreneurs, start-ups
• Generate the attraction of prospects through tracked links
• Develop and affirm Payfit's reputation and brand image

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The company

Fast, intuitive and automated, the PayFit solution allows employers to manage payroll easily and independently, saving them valuable time by managing all aspects related to payroll (editing pay slips, taking care of social declarations including DSN, mutual insurance, pension, etc.) and to the SIRH (leave & absence, expense reports, entry and exit of employees, entry and exit of employees, monitoring of working time, storage of documents, etc.)

Our expertise

In order to do radiate the brand on LinkedIn and to achieve our goals, we focused on the diversity of influencer profiles and on the multiplicity of types of content created. So, 6 influencers collaborated on this campaign in order to reach as many HR people as possible, entrepreneurs, start-ups through posts, carroussels, video and live. We also created a collaboration with BFM for the realization of a live intervention!

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Results

With a total of 8 influencer publications, an intervention at BFM Media, 1 Live produced in the studio and a video royalty-free demo, this campaign made more than 200,000 qualified views, has reached more than 2000 founders and has been shared again from hundreds many times.

The posts generated + 1,000 likes , +350 comments and a 100% positive review rate!

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Examples of content created

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