The goals

• Visibility: reach the audiences of influencers selected by the agency likely to consume the Quickbooks product (accounting tool for VSEs/SMEs)
• Notoriety: making Quickbooks an essential tool on LinkedIn and standing out from the competition through embodied communication focused more on the issues of executives and freelancers.

The company

Quickbooks is an accounting software that adapts to all types of businesses to facilitate their management.

Our expertise

Our know-how allowed us to offer Quickbooks the seven most relevant influencers for their influence communication campaign on LinkedIn. The communities of its influencers correspond to the company's targets, namely: sales representatives, human resources managers, users of SAAS tools. Thus, in collaboration with the influencers of this campaign, we took care to develop a powerful storytelling through a multitude of formats (round table videos, interviews, video tools, carousels, polls and posts).

Results

This strategy has been effective! With a total of 14 content productions, and + 190,000 sales and HR achieved, we met and exceeded the objectives set by Quickbooks, which recorded a strong increase in reputation and engagement on LinkedIn.

The posts generated a lot of reactions; +1,341 likes, 665k impressions, +600 comments and a 100% positive comment rate!

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Examples of content created

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