The goals

• Visibility and brand awareness of the Ringover brand
• Promote the software and its ease of use to salespeople
• Recruiting salespeople
• Promote the functionalities and specificities of Ringover
• Generate visibility and engagement on the company's LinkedIn page
• Produce qualitative content that can be used by the company

The company

Ringover is a Saas software publisher and a European telephone operator that provides businesses with a powerful 100% Cloud communication solution integrating advanced telephony, videoconferencing and collaborative messaging. Their mission is to simplify business telephony!

Our expertise

Our know-how allowed us to offer Ringover the five most relevant influencers for their influence communication campaign on LinkedIn. The communities of its influencers correspond to the company's targets, namely: sales representatives, human resources directors, executives and managers of large groups. Thus, in collaboration with the influencers of this campaign, we took care to develop a powerful storytelling through a multitude of formats (videos, surveys and posts).

Results

This strategy has been effective! With a total of 6 content productions, and + 130,000 executives reached, we met and exceeded the objectives set by Ringover, which recorded a strong increase in brand awareness and commitment, on their new teleworking platform as well as on their mobility ticket offer.

The posts generated a lot of reactions; +1,500 likes, 600k impressions, +500 comments and a 100% positive comment rate!

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Examples of content created

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