The goals

• Create a live event on LinkedIn for Talents'Lab with two influencers concerned with disability and employment policy
• Present and promote the event “CSR and HR, the place of the human person in the company of tomorrow”
• Reflect and evangelize with the influencer community on the concepts of inclusiveness in business and the integration of people with disabilities.

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The event

TalentsLab is a 360-degree virtual exhibition that highlights corporate CSR solutions! The perfect opportunity for all types of companies to promote their initiatives such as: integration, inclusion, the adaptation of workstations, partnerships with integration structures...

Our expertise

The numerous meetings held with the City of Puteaux and its partners allowed us to create a unique event from scratch around a round table composed of actors from the world of disability and inclusion with two influencers; Amélie Favre-Guittet and Antoine Kéraudy, bringing together nearly 300,000 subscribers. Their communities being the core target of the event, they thus allowed Talent'sLab to obtain maximum visibility as soon as it opened. The participants were then able to browse the virtual fair to discover the various solutions of partner companies.

Results

The influencers communicated before and after the event. The various teasing and live publications made it possible to reach + 150,000 executives, to bring together + 272 participants in the round table and + 200 participants in the virtual fair with an accumulation of; +1,000 likes, +150k impressions, +150k impressions, +500 comments and a positive comment rate of 100%!

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Examples of content created

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Replay of the opening round table broadcast live during the Talents'Lab virtual fair

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