The goals

• Presentation and valorization of the offer Teletravel on the labor market and also in the travel market.
• Present Teletravel as an eco-tourism offer
• Use visual and embodied content that represents the freedom to work

The company

Teletravel offers a tourist product that allows people to come and work from home in France or abroad over a long period of time by offering them all the services related to responsible, sustainable and virtuous tourism.

Our expertise

The complete analysis of the creative brief allowed us to define a differentiating axis on LinkedIn in order to arouse the interest of HR, founders and consumers “the employees” in particular. In correlation with its objectives, we were able to present a selection of opinion leaders. 3 influencers were selected for this B2B influence campaign on LinkedIn. Their communities were the core target of the company. Thus, in collaboration with influencers, we took care to develop a powerful storytelling through a multitude of posts. We also contacted the press, specialized and mainstream media in order to promote this campaign beyond LinkedIn (Le Figaro, Le Monde, Le Parisien, Le Parisien, BSmart...).

Results

With a total of 4 content productions, this campaign reached more than 285k executives on LinkedIn. The posts generated a total of +3,000 likes, +1,000k impressions, +800 comments, and a 100% positive comment rate!

In this way, we were able to meet the reputation and authority objectives set with the brand. Teletravel which recorded significant traffic growth during this communication period.

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They're talking about it!

The express, Le Parisien, Le Monde, BSmart

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Examples of content created

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