The goals

• Support for the launch of the new Sodexo product
• Solution Overview Toqla with HRDs and HRDs
• Increase brand awareness Toqla
• Valuing the added value of the solution in a context of hybrid work

The company

Toqla is an integrated offer, designed for catering in hybrid work, which adapts to the needs of employees working both on site and remotely.

Our expertise

5 influencers were selected for this launch campaign, all concerned with issues related to human resources and employee well-being.

We were able to produce a multitude of different content both on the topics covered: legal issues/hybridization of work/Qvt related to catering in companies, and on the form: images/storytelling/video production/live LinkedIn on the influencer's page.

With the brand, we were able to design personalized cards with the image of opinion leaders and provide content marked by branding. Toqla.

To bring more depth to Internet users, we produced a video from A to Z with a DRH food influencer and the founder Toqla in our Parisian studios. This video is now used by the brand as part of the popularization of this new service.

To end the campaign, we shot a 45-minute live stream during the lunch break with a famous opinion leader in the world of management bringing together hundreds of people and tens of thousands on replay in order to answer all the questions HR specialists have about the product.

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Results

The results of this campaign are very satisfactory. With a total of 7 content productions, we have reached more than 155,000 executives concerned with the subject, we have met the objectives set by Toqla, which has recorded a strong increase in notoriety and engagement.

The posts generated; +1,000 likes, +543k impressions, +250 comments and a positive comment rate of... 100%!

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Examples of content produced

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