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“With Rakuten, get your 5 stars back! “

The goals

• Recognition and visibility of the Rakuten brand and its logistics service Rakuten Fullfilment Network

• Treatment of this theme through a focus on customer satisfaction and an offbeat approach with the aim of reaching e-retailers and consumers.

The company

Rakuten Is the most large trading company electronics in Japan and the third largest e-commerce marketplace company in the world. Rakuten provides a variety of services focused on consumers and businesses, including e-commerce, electronic reading, travel, banking, securities, credit cards, electronic money, electronic money, portal and media, online marketing, and professional sports.

The service highlighted during this campaign is: Rakuten Fulfilment Network, a comprehensive logistics service model covering the handling, storage, packaging and shipping of orders in order to allow retailers to regain control of the fulfillment of their orders, while supporting the development of the activity of e-logistics players. This offer is aimed at small retailers as well as big brands, in France, Europe and internationally.

Our expertise

To make the device novel we selected influencers to take part in the consumer reviews game.

The objective ? These influencers whose community is the core target of Rakuten, selected negative comments (with one star), found on an e-commerce site, linked to one of the major problems of e-commerce retailers and consumers in general such as dysfunctional delivery, a lost package, a delay in receiving the product...

So, four main themes were discussed: ease of delivery, time saving, reputation and customer satisfaction.

B2B influencers thus explained to their communities how, with Rakuten Fulfilment Network, these negative comments were going to disappear. Every day, hundreds of thousands of entrepreneurs, executives, and freelancers were able to discover the content of these B2B thought leaders on LinkedIn and understand how Rakuten Fulfilment Network could potentially help them get only good feedback on deliveries.

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Baseline: “With Rakuten, find your 5 stars! “

Results

With a total of 7 influencer publications, 1 push media, this campaign made more than half a million impressions, 230,000 qualified views, reached more than 2,200 founders as well as more than 40,000 readers in the specialized press.
The posts generated +500 likes, +270 comments, and a 100% positive comment rate.

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Press: Internet people, La Revue du Digital

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Examples of content created

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