Why Partner with a B2B Influencer Marketing Agency on LinkedIn?

The B2B Influencer Marketing Sector is Exploding!

In 2025, LinkedIn has become the essential platform for B2B influencer marketing. This isn't just a passing trend – LinkedIn has been ranked as the #1 platform for B2B lead generation (Business LinkedIn).

The global influencer marketing industry (both B2C and B2B) is experiencing tremendous growth, with the market estimated to reach $24 billion by the end of 2024 and projected to grow 45% over the next two years. The B2B segment represents approximately 25% of this market (Influencer Marketing Hub and Viral Nation study - 3000 interviews worldwide).

Want to stand out in the feed of LinkedIn decision-makers but don't know where to start?

Partnering with a B2B influencer marketing agency is no longer optional, influencer campaigns have become essential for increasing your LinkedIn visibility, engaging professional customers, and successfully achieving your marketing goals.

Finding the right thought leader on LinkedIn can feel like a treasure hunt... except you don't always have the map.

This treasure hunt becomes much easier when you know where to look and how to search. This is where a specialized talent manager adds value by finding the right influencer(s) who will authentically represent your brand and amplify your messages. Learn more about how to find a B2B Influencer.

In This Article, You'll Discover:

• How does a B2B influencer marketing agency support brands?
• How can a B2B influencer marketing agency help you design impactful LinkedIn campaigns?
• What is the role of a LinkedIn influencer manager?
• Why Choose a B2B Influencer Marketing Agency in 2025?

How Does a B2B Influencer Marketing Agency Support Brands?

A B2B influencer marketing agency develops creative communication strategies to increase brand visibility and impact among professional audiences. These agencies guide businesses in creating strategic LinkedIn campaigns, leveraging a platform where content and professional relationships are paramount.

Their expertise includes:

Developing Customized Strategies: An agency helps you create a B2B marketing strategy tailored to your specific goals, whether that's building brand awareness among prospects, attracting customers or talent, or developing strategic partnerships.

Finding the Right LinkedIn Influencers: They identify thought leaders on LinkedIn who have targeted, engaged audiences primarily composed of decision-makers. These influencers align with your brand values and business objectives, ensuring your message reaches the right professionals. Learn more about the content LinkedIn influencers create 👉 What types of content do influencers produce on LinkedIn?

Campaign Implementation: The agency ensures campaigns execute according to the approved brief (timeline, content types, posting schedule), making adjustments as needed to optimize performance.

Campaign Measurement and Analytics: The data team tracks performance against your business objectives, measuring ROI through quantitative metrics (impressions, engagement rates, clicks) and qualitative indicators (comments and feedback on influencer content).

Case Study: "Trust Review" Campaign

To illustrate this approach, here's an example of a successful B2B influencer campaign executed by Les Années Folles for Revue Fiduciaire.

The Brief: Increase brand awareness and visibility by promoting Revue Fiduciaire's infographic content to their target customers.

Our Strategy: We developed a strategic "True/False" concept adapted to Revue Fiduciaire's objectives.

The Agency's Innovation: We proposed a powerful format for communicating complex data, making HR topics more accessible and understandable.

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Campaign Results: 8 influencer publications in collaboration with REVUE FIDUCIAIRE generated:

• 870,000+ impressions on LinkedIn
• 8,400+ HR professionals reached
• 2,130+ Executive directors engaged
• 650+ finance professionals reached
• 1,890+ accountants impacted
• 71 shares

This example demonstrates the effectiveness of a targeted, well-orchestrated B2B influencer marketing approach.

Ready to launch your own campaign? Contact Les Années Folles

How Can a B2B Influencer Marketing Agency Help You Design Impactful LinkedIn Campaigns?

A specialized B2B influencer marketing agency has the expertise to create targeted marketing strategies and maximize your LinkedIn presence. They guide businesses in selecting the right influencers and building strategic partnerships.

With deep understanding of LinkedIn trends and platform dynamics, these agencies connect you with LinkedIn influencers who have qualified audiences that perfectly match your brand DNA.

But with numerous agencies in the market, how do you choose the right partner? What makes the best B2B influencer marketing agencies?

The answer: Choose an agency that understands your business – one that grasps your challenges, industry specifics, and knows how to navigate the B2B landscape. An agency with expertise in your sector can:

Maximize Your LinkedIn Visibility: A skilled agency leverages influencers to amplify your presence and reach targeted audiences. They create impactful messaging through creative concepts and innovative formats optimized for each platform.

Improve Professional Engagement: By collaborating with relevant thought leaders, you increase meaningful interactions with qualified prospects and decision-makers.

Deliver Measurable ROI: They closely monitor campaign performance to guarantee optimal return on investment through comprehensive analytics and reporting.

What is the Role of a LinkedIn Influencer Manager in B2B Campaigns?

How can a LinkedIn influencer manager make a difference for your B2B influencer marketing campaign? Why is this role critical to your strategy's success? The key word is efficiency.

The LinkedIn influencer manager coordinates efforts between companies and LinkedIn influencers. To learn more about what defines a B2B influencer on LinkedIn, check out our guide 👉 What is a B2B influencer?

In a B2B influencer campaign, they act as the conductor ensuring each participant performs their role perfectly. They ensure influencers can express themselves authentically while meeting brand objectives, supporting strategic decisions and ensuring mutually beneficial partnerships.

The influencer manager guarantees smooth communication and optimal ROI for B2B companies.

An influencer manager's role encompasses three key areas:

1. Talent Identification and Development: The Talent Manager discovers new creators, guides their content strategy, and helps improve their LinkedIn visibility.
   
   
2. Campaign Management: They coordinate campaigns end-to-end, managing schedules, contracts, and serving as the liaison between clients and creators for seamless execution.
   
   

Creator Brand Development Support: The Talent Manager maintains creator authenticity while negotiating with clients to find content compromises, ensuring campaign success for all parties.

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Interview with Stéphanie Simon, Talent Manager at Les Années Folles

How would you describe your role as Talent Manager?

"The Talent Manager role combines project management, advisory services, and B2B creator management. Through constant monitoring, we discover and support talent to optimize their LinkedIn visibility and content. Daily proximity allows us to provide better guidance, adapt campaigns, and anticipate challenges, just like working with video creators."

How do you manage your project management responsibilities?

"We ensure smooth collaboration between clients and creators, from contract signing to campaign reporting. Managing operational details (timelines, planning, contracts), we remain available and responsive to answer client questions and provide creators with necessary resources (product testing, discounts, etc.). We review content to ensure proper mentions and client messaging, making adjustments in collaboration with creators before final approval."

What are the main challenges in your role, and how do you overcome them?

"I see three primary challenges:

1. Managing the Unexpected: This is inevitable, so I prepare with Plans A, B, and C to minimize impact.
   
   
2. Defending Creative Proposals: Providing strong arguments to support creators' bold ideas.
   
   
3. Negotiating Adjustments: When client-creator disagreements arise, I step back, review the brief and objectives, assess needed adjustments, and negotiate effective compromises while maintaining content authenticity."
   
   

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Why Choose a B2B Influencer Marketing Agency in 2025?

In 2025, partnering with a specialized B2B influencer marketing agency on LinkedIn is invaluable for any company looking to grow on this platform. You'll benefit from well-defined creative strategies, expert campaign management, and partnerships with precisely targeted influencers.

If you want to increase your LinkedIn visibility and accelerate your business growth, now is the time to collaborate with a B2B influencer marketing agency. Ready to conquer LinkedIn and grow your business? The treasure has never been closer!

About Les Années Folles

Les Années Folles is the first influencer marketing agency dedicated exclusively to B2B activities. Founded in 2019, we serve approximately fifty clients across various sectors (industry, human resources, digital, startups, etc.). Through our network of content-creating influencers, we develop 360° influencer marketing campaigns designed to showcase our clients' offerings to decision-makers on LinkedIn.

Les Années Folles completed over 100 campaigns in 2024 with clients including CEGID, HubSpot, Info Net, Harmonie Mutuelle, Lefebvre Dalloz, and many others.

After establishing our first offices in Paris, we expanded to the British market with our UK office opening in 2023.

And you, are you ready to begin your influencer marketing campaign?