Why collaborate with a BtoB influencer marketing agency on LinkedIn?

The BtoB influencer marketing sector is exploding!

In 2025, LinkedIn became an essential playground for BtoB influence marketing.

And it's not a fad: LinkedIn has been classified as the number 1 platform for B2B lead generation (Business LinkedIn)

At the same time, the global influence market (BtoC and BtoB) is very dynamic and estimated to: $24 billion at the end of 2024 and + 45% in 2 years. The share of BtoB being estimated at around A quarter of the market. (Influencer Marketing Hub and Viral Nation study - 3000 interviews worldwide).

Do you want to emerge in the flow of decision-makers on Linkedin, but you don't know where to start?

Call on a BtoB marketing agency specializing in influence is no longer an option: influence campaigns have become a key element in increasing one's visibility on Linkedin, engaging professional customers and thus achieving its goals successfully.

Looking for the right opinion leader on LinkedIn is a bit like participating in a treasure hunt... except that you don't always have the map.

This treasure can become easier to find if you know where to look and how. This is the added value of a talent manager who will find the right opinion leader (s) who will embody your brand and carry your messages.

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In this article, you will learn about:

• How does a BtoB influencer marketing agency support brands?
• How can a BtoB influencer marketing agency help you design impactful campaigns? What expertise does such a structure provide?
• What is the role of a LinkedIn influencer agent?

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How does a BtoB influencer marketing agency support brands?

An agency of BtoB influence marketing think of creative communication concepts to increase visibility and the impact of brands on a professional audience. These agencies advise businesses in creating strategic campaigns on LinkedIn, a social network where content and professional relationships play a central role. They bring their expertise to:

• Define a tailor-made strategy : An agency helps you develop a marketing strategy specific to your BtoB goals, whether it's strengthening brand awareness among prospects, attracting customers or talent, or developing partnerships.
• Finding the right influencers : They identify opinion leaders on LinkedIn who have a targeted, engaged audience that is mainly composed of decision makers. These influencers share the values and goals of your business, which makes it possible to reinforce the impact of your communication with the right people. Learn more about the type of content that influencers produce on LinkedIn 👉What types of content do influencers produce on LinkedIn?
• Implement the campaign : An agency ensures that the campaign takes place in accordance with the brief validated with the client (dates, types of content to be posted by influencer), by adjusting actions if necessary.
• Measuring the campaign : The data team ensures that it meets the company's objectives, by measuring results to guarantee an optimal return on investment through quantitative indicators (number of impressions, engagement rate, number of clicks...) and qualitative indicators (via comments and/or feedback associated with the content of opinion leaders).

‍THE “TRUST REVIEW” CAMPAIGN: To illustrate our point, here is the example of a BtoB influence campaign carried out by Les Années Folles at the request of Revue Fiduciaire.
The brief: develop brand awareness and visibility, by promoting the “infographic” format produced by Revue Fiduciaire for its customers.
Our team therefore developed a strategic and creative recommendation based on a “True/False” concept adapted to the objectives of Fiduciary Review.
The good idea of the agency Les Années Folles : propose a powerful format for communicating complex data, thus making HR topics more understandable and accessible.

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Results of the campaign: 8 influencer publications in collaboration with the brand REVUE FIDUCIAIRE+ 870,000 impressions on LinkedIn, + 8,400 HR, + 2,130 Executive directors, +650 finances, + 1,890 accountants affected, 71 resharesThis example demonstrates the effectiveness of a targeted and well-orchestrated approach.If you too want to do your own campaign, make an appointment with us here: Contact The Roaring Twenties

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How can a BtoB influence agency help you design impactful campaigns? What expertise does such a structure provide?

One specialized agency in this field has the expertise to create a targeted marketing strategy and maximize your presence on the platform. It guides businesses in choosing the right influencers and in creating strategic partnerships.

Thanks to a thorough understanding of the platform and LinkedIn trends, the agencies guide you towards strategic partnerships in Looking for the influencers with a qualified audience, which best fit the DNA of your brand.

But with a multitude of agencies available on the market, how do you make the right choice? What are the best BtoB influence agencies in France?

The answer: choose an agency that Looks like you, an agency that understands your challenges, your specificities and that knows how to navigate the BtoB universe. An agency that is expert in your field will be able to:

• ‍Maximize your visibility : A good agency will know how to use influencers to amplify your presence and reach a targeted audience. She can also imagine impactful speeches by developing creative concepts and innovative formats, adapted to each platform, to maximize the impact of your campaign.
• Improving engagement : By collaborating with relevant influencers, you increase interaction with qualified prospects.
• Achieve measurable results : They closely monitor the performance of your campaigns to guarantee an optimal return on investment.

What is the role of a LinkedIn influencer agent in a BtoB campaign? How can it make a difference for your BtoB influence campaign ? Why is this role critical to the success of your strategy? A key word, fluidity.The LinkedIn influencer agent is the one who coordinates efforts between companies and LinkedIn influencers. To find out more about what a BtoB influencer on LinkedIn, it's happening here 👉What is a BtoB influencer? As part of a BtoB influence campaign, he is the conductor who ensures that each actor plays his score to perfection. He ensures that the influencer can express himself in an authentic way while respecting the objectives of the brand. He supports him in his strategic choices, and ensures that the partnership is beneficial for both parties. The agent of influence guarantees fluid communication, and an optimal return on investment for BTOB companies. The role of a influencer agent is defined in 3 roles:

1. Identifying and supporting talent : The Talent Manager detects new creators, guides them in their content strategy and helps them improve their visibility on LinkedIn.
2. Campaign Management : He coordinates campaigns from A to Z, manages schedules, contracts, and ensures the link between the client and the creator to ensure smooth execution.

Support for creators in the development of their image :The Talent Manager defends the authenticity of creators while negotiating with customers to find compromises on content, thus ensuring the success of the campaign for all parties.

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To illustrate this, here is an interview with Stéphanie Simon, talent manager at The Roaring Twenties:

How would you describe your role as Talent Manager within the agency?

“The role of Talent Manager combines project management, advice and management of BtoB creators. In constant monitoring, we detect and support talents to optimize their visibility and content on LinkedIn. Daily proximity makes it possible to better advise them, adapt campaigns and anticipate the unexpected, just like with a creator guided by the video.”

How do you manage your role as project manager?

“We ensure fluidity between customers and creators, from the signing of the quotation to the campaign report.

In charge of operational matters (dates, retroplanning, contracts), we remain available and responsive to answer customer questions and provide creators with the necessary tools (product tests, discounts, etc.).

We review their content to ensure that the mentions and the customer message are respected, adjusting if necessary in collaboration with the creator before final validation.”

Do you want to know more about how to find a good influencer on Linkedin? It's here 👉Find a good BtoB influencer on LinkedIn

What are the main challenges you face in your role, and how do you overcome them?

“I see three main challenges:

1. The unexpected : Inevitable, this is a challenge that I anticipate with plans A, B and C to limit their impact.
2. Defending biases : Strong arguments to support the daring proposals of creators.
3. Negotiate adjustments : Faced with a client-creator disagreement, I take a step back, review the brief and objectives, assess the adjustments, and negotiate an effective compromise while maintaining the authenticity of the content.”

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In 2025, an agency specialized in BtoB influence marketing on LinkedIn is a valuable asset for any company wishing to develop on this network. You will benefit from a well-defined and creative strategy, expert management of your campaigns, and partnerships with perfectly targeted influencers.

So, if you want to increase your visibility on LinkedIn and get your business off the ground, the time has come to collaborate with a BtoB influence agency. Ready to conquer LinkedIn and grow your business? The treasure has never been so close!

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About The Roaring Twenties:

The Les Années Folles agency is the first influence agency dedicated to BtoB activity. Created in 2019, it already has around fifty customers, from different sectors (industry, human resources, digital, start-ups, etc.). With influencers who create content, it creates 360° marketing influence campaigns aimed at making its clients' offers known to a target of decision-makers present on Linkedin.

The Roaring Twenties is more than 100 campaigns in 2024 with CEGID, HubSpot, Info Net, Harmonie Mutuelle, Lefebvre Dalloz and many others...

After opening our first offices in Paris, we have now been part of the British ecosystem since the opening of our last premises in England in 2023.

• Partnership with Dan Mian for Cegid